Most manufacturers and distributors share the same problem: a gap between how their customers want to buy and how the business is actually set up to sell to them. Some haven't built a digital channel yet and want to do it right. Others built one that never really took hold. Either way, the root cause is the same — decisions made in the wrong order.
\nThe B2B eCommerce Podcast is where that gap gets closed. Hosted by Ethan Giffin, founder and CEO of The B2B eCommerce Agency and author of Closing the Digital Revenue Gap, the show is built for the people responsible for digital at mid-market manufacturers and distributors — VPs and Directors of Marketing, IT, and eCommerce.
\nWhat you'll learn:
\nEthan and his guests trade real answers instead of hype. The through-line is the philosophy behind the agency itself: educate before you execute, diagnose before you prescribe. The B2B eCommerce Agency works exclusively with manufacturers and distributors to close the digital revenue gap — helping them build the buyer portal their customers actually use.
\nGet the book free. Ethan's book, Closing the Digital Revenue Gap, lays out the framework behind the show. Get a free copy at https://b2becombook.com.
\nSubscribe wherever you listen, and follow along for new episodes throughout the year.
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